🎯 Core responsibilities

• Create Impactful Marketing Content: Develop, write, review, and deliver high-quality marketing materials across various media platforms, showcasing expertise in web technologies, AI, CX, and UI/UX trends.
• Drive Engagement and Revenue Growth: Craft compelling short- and long-form content such as articles, eBooks, guides, white papers, infographics, case studies, and videos to boost lead generation, conversion rates, and revenue.
• Produce High-Impact Campaign Assets: Design engaging promotional materials, including headlines, landing pages, email campaigns, advertisements, and social media content, tailored to an American market with an advanced understanding of technology and design trends.
• Develop B2B Marketing Excellence: Leverage data, research, and collaboration to create thought leadership assets that resonate with key audiences and personas, driving brand awareness, preference, audience engagement, and website traffic.
• Collaborate with Industry Leaders: Partner with vertical, product, and channel marketing teams, PR experts, demand generation specialists, marketing operations leaders, subject matter experts, and top-tier marketing agencies to ensure content aligns with strategic goals.
• Optimize Content Strategies: Manage multiple projects, publish content using advanced CMS tools and systems, and continuously evaluate performance metrics to refine and enhance ongoing marketing efforts.
• Participate in Team Development: Contribute to project reviews, resource management, and team training sessions to foster a collaborative and innovative environment.