💻 Обов‘язкові Hard Skills

• Have deep expertise in Meta/Facebook performance channel and are ready to expand into others
• Have scaled early-stage ad budgets (e.g. £50/day → £1K+/day)
• Know how to write briefs, test hooks, and run creative production
• Think in funnels, LTV:CAC, and conversion rates, not just CTRs
• Have experience managing freelancers or a small team (2–3 people) — and want to grow that skill further
• Love getting your hands dirty — landing pages, automation flows, onboarding emails
• Have experience in B2C services, EdTech, or UK/US consumer markets
• Are commercially curious — always suggesting improvements beyond your domain
• Are a structured thinker and creative doer — you balance big ideas with rigorous testing

🤝 Обов‘язкові Soft Skills

Лідерство, проактивність, самостійність, креативність, критичне мислення, гнучкість, робота в команді, орієнтованість на результат, стратегічне мислення, організованість

🎯 Core responsibilities

You’ll own and scale our performance marketing efforts across Meta and new channels like Google, YouTube, referrals, and partnerships. You’ll build and optimise landing pages and quizzes, run conversion experiments, and track LTV:CAC to guide budgeting decisions. You'll lead creative testing (copy and video), shape messaging and positioning, and work cross-functionally with customer service and product to ensure sustainable growth. As we scale, you’ll also help build and lead a team of specialists.